Wednesday, May 9, 2018

Facts about social media and small businesses


Here are some facts that show how social media is making big impact on small businesses.
  • Constant Contact reported that 49% of small businesses have found social media marketing effective for their businesses.
  • According to Socialmediatoday, 44% of small business decision makers are using social media websites to extract information of other businesses.
  • 73% of small businesses were using social media in 2012 according to mediabistro.
  • eMarketer reported that 24% of small businesses have integrated social media in a structured way into their business.
  • Facebook is leading among all the social websites with 82% of small businesses registered; it is followed by YouTube, Twitter and LinkedIn with 73%, 47% and 47% respectively. (Source: Mediabistro).
  • 80% of small businesses use social media websites for monitoring and collecting information about competitors to their businesses (Source: Socialmediatoday).
  • Lead-to-close rate is 100% on social media than traditional marketing methods (Source: Socialmediatoday).
  • 80% of customers on social networks prefer to connect themselves to brands through Facebook (Source: Socialmediatoday).
  • 53% of small businesses use social media as an engagement tool for providing 2-way conversation customer support (Source: Socialmediatoday).
  • It might also be surprising to know that 86% of social referrals are done by Facebook, while 11% and 3% are done by Pinterest and Twitter respectively (Source: Socialmediatoday).


Stay Social- 
Tracy Taylor
865-291-2803
tracy@tntmarketing.guru 
www.tntmarketing.guru 

Sunday, April 29, 2018

Are you using Twitter? A few reasons why you should.....

Twitter is a serious competitor of the social media marketing world! Are you using your account enough? 

Twitter statistics! 

Link clicks account for 92% of all user interaction with tweets(Source: HubSpot) Link clicks are the your easiest and strongest chance of gaining views and shares for your content.
 78% of people who complain to a brand via Twitter expect a response within an hour. (Source: Lithium) Customers are turning to social media outlets to unleash their frustration or questions. Make sure you are actively engaged on your social networks.
 There is a total of 1.3 billion accounts, but only 328 million are active. (Source: Business Insider) According to Content Marketing Institute predictions for 2016, as Twitter’s sign-up growth has slowed down, it will boost its stock price by making ads more prominent, so be ready to start paying for visibility.

Stay Social,
Tracy 
865-809-5989
tracy@tntmarketing.guru 

Wednesday, April 25, 2018

Some AWESOME Facebook Statistics for Marketing!

Many business owners and MLM Marketers want to know if they still "need" to be using Facebook... Absolutely so! Check out these 4 awesome facts and let's chat some more! 
There are now more than 50 million small businesses using Facebook Pages to connect with their customers (Source: Facebook). 4 million of those businesses pay for social media advertising on Facebook. (Source: Forbes) The social media advertising statistics show that small-sized companies should consider paying for Facebook ads in order to gain visibility and surpass competitors relatively easily.
 There were over 4.4 million videos uploaded directly to Facebook in February 2016, generating over 199 billion views. (Source: ReelSEO) Video marketing is a powerful tool that personalizes your brand and increases conversions. 68% of marketers have published video content on Facebook, and 70% of marketers plan to use Facebook Video this year (wyzowl.com). 34% of marketers have used Facebook Live and 37% plan to use Facebook Live.
 Only 20% of Facebook posts generate an emotional response while no ads did. (Source: AdEspresso) Instead of using Facebook as an emotional medium, delivering dynamic and tailored messaging to people in specific stages of at key times can yield much better results.
 The best time to post on Facebook is 3:00 p.m. on Wednesday. Other optimal times include 12:00–1:00 p.m. on Saturdays and Sundays and 1:00–4:00 p.m. on Thursdays and Fridays. (Source: HubSpot) Try using tools like Buffer or Timely to auto schedule your posts.

Stay Social,
Tracy Taylor
TNT Marketing Social Media Agency
865-809-5989