Many businesses have little or no experience with social media. Some even use it without purpose. Here are 7 tips that may help you take the plunge into social media for your business.
1- Develop a Social Media Marketing Plan. Start with your objectives and introduce your business. Mission Statement.
2- Start from the Inside Out. What is your communication strategy for Social Media? How will you engage your audience? Can you respond right away to comments or concerns?
3- All or Nothing. Like a marriage or any relationship for that matter that you want to work, social media marketing is most effective when you are committed to it. You either give it everything or don't bother even turning the switch on. If you go half-heartedly you will actually do more harm than good.
4- Build your Community. This is a big social media challenge, Learn programs and have a roadmap in place to gain followers daily.
5- Develop a Process. One of the biggest complaints hear on a daily basis from business owners is "I don't have time" You need at least 30 minutes morning, afternoon and evening to push content to your audience. Multiple times day presence so you are consistent with your community.
6- Have Content Strategy in Mind. Use this rule of thumb for content- 1)product/service, 2)industry, 3)topical, 4)lifestyle. Try and be keyword specific in posts.
7- Don't cut your Advertising. Social Media is not a means of relaxing your advertising but rather enhancing it. It is most effective when working hand in hand with traditional advertising.
Friday, April 28, 2017
Thursday, April 27, 2017
We all get enough notifications on our own, we can choose how we get notifications by the pages we follow and groups we choose to join.
Think before you add, better yet- get your friends permission.
Friday, April 14, 2017
If you’re doing it right, social media will lead to real relationship building. Part of what makes things like Twitter and Instagram marketing so cool is the interaction you get to have with your customer base — you can read their tweets and status updates to get insights into their daily lives (and maybe adjust your marketing strategy as a result). What products are they buying and why? What are they doing on the weekend? What kind of posts do they love to share, and from what websites?
You can also use social media as a tool for connecting with complementary, non-competing businesses, thought leaders and tastemakers in your space, as well as journalists who cover your industry. Sometimes, becoming besties starts with a simple retweet.
TNT Marketing Corp.
Thursday, April 13, 2017
Using social media for business boosts your site’s SEO. Search engine crawlers know which pages are consistently earning traffic and which are just floating out there, forgotten and ignored. A killer content strategy for SEO is the most important part of earning top spots in search engine rankings, but driving traffic to your optimized pages will cause them to climb much faster in the search engine results pages (SERPs).
Quick case study: Astroglide is one of TCF’s clients, and in less than a year we got the website to rank in the top 100 SERPs for 15,000 new keywords – as a result, traffic to the website has increased dramatically. A solid and consistent presence on Facebook, Twitter and other social channels was a BIG part of that success.
Social Media is THE BEST Tool to Connect with (and Learn from!) Consumers & Industry Leaders
If you could use more SEO for your business through Social Media call today for your FREE consult- 865-409-4088.