Sunday, January 1, 2017

Social Sharing:

Social sharing contributes to a brand’s authority much in the same way that external links do. To search engines like Google, any indication of a verifiable external source validating your brand or your content is grounds for a small improvement in domain authority. So, if you can get five people to share your Facebook post, that’s great, but if you can get 1,000 people to share it, that’s even better. Likes, shares, favorites, replies, and retweets all count toward this increased authority.
The best way to encourage increased social sharing is to appeal to it directly. For example, you could offer a specific reward for people sharing your post, like entry in a drawing for a substantial prize. You could also do interactive surveys which encourage people to “like” a post if they agree with you on an issue, or if they’re interested in seeing specific types of new content. The best part of this strategy is that it’s a self-perpetuating cycle; the more people share your content, the more new followers you’ll win, and the more followers you have, the more shares you’ll get.