Monday, November 30, 2015

Stand Out- Stand Up... Or Delete...

Today I was visiting some local businesses to introducing myself and my business, TNT Marketing. I heard several times "I have social media pages but I quit updating them" Reason? They get bored, they don't have time, and more. The fact is having social media profiles and not using them is damaging to your business. Google now pulls from your social media profiles for Google searches. So, stand up, stand out or delete your profiles. Don't have a profile page if you are not going to update it daily. 
If you are intimidated by Social Media reach out to someone who is not and benefit your business. Great connections and business growth happen via social media marketing and promoting every single day. 
BOOM! Into Social Media with TNT Marketing- www.tntmarketing.guru or 865-809-5989
Email- tracy@tntmarketing.guru 
Tracy


Friday, November 27, 2015

7 Tips For NEW Social Media Business Owners:

Many businesses have little or no experience with social media. Some even use it without purpose. Here are 7 tips that may help you take the plunge into social media for your business.

1- Develop a Social Media Marketing Plan. Start with your objectives and introduce your business. Mission Statement.

2- Start from the Inside Out. What is your communication strategy for Social Media? How will you engage your audience? Can you respond right away to comments or concerns?

3- All or Nothing. Like a marriage or any relationship for that matter that you want to work, social media marketing is most effective when you are committed to it. You either give it everything or don't bother even turning the switch on. If you go half-heartedly you will actually do more harm than good.

4- Build your Community. This is a big social media challenge, Learn programs and have a roadmap in place to gain followers daily.

5- Develop a Process. One of the biggest complaints  hear on a daily basis from business owners is "I don't have time" You need at least 30 minutes morning, afternoon and evening to push content to your audience. Multiple times day presence so you are consistent with your community.

6- Have Content Strategy in Mind. Use this rule of thumb for content- 1)product/service, 2)industry, 3)topical, 4)lifestyle. Try and be keyword specific in posts.

7- Don't cut your Advertising. Social Media is not a means of relaxing your advertising but rather enhancing it. It is most effective when working hand in hand with traditional advertising.

TNT Marketing
tracy@tntmarketing.guru 
865-809-5989

Monday, November 16, 2015

You Really Need Social Media This Holiday Season... Here Are 4 Reason's Why-

So let’s talk about how using social media’s going to make a difference in your  marketing campaign this holiday season. More than 40 percent of U.S. consumers in the Harris Poll 2015 Holiday Research Study say that social media is somewhat/very helpful in making holiday shopping decisions, while 56 percent expect retailers to use past purchase and behavioral data to make their in-store or online shopping more convenient. This means people are not only looking to Facebook, Twitter, etc., for holiday shopping ideas and insights, but they are also expecting businesses to make their shopping experience easier for them. And this is where social media comes into play. Best-selling digital leadership author and keynote speaker Erik Qualman stated in his video series #Socialnomics 2014 that 93 percent of shoppers’ buying decisions are influenced by social media. This goes to show just how valuable social media platforms like Facebook, Twitter, Pinterest and Instagram can be when effectively integrated into omni-channel marketing campaigns, especially during the holiday season. 
When leveraged effectively, social media will: Establish Product Credibility  As you probably already know, building credibility is critical to the success of your product. Your goal should be to get people talking positively about your product and your company online. The sooner you gain social proof—get people to start endorsing your product through positive comments on your Facebook page, giving testimonials using product hashtags, snapping product photos on Instagram, etc.—the sooner more people will start believing in your product. From there, you can incorporate social proof into your product website to give more visibility to what your customers are saying about your product, furthering its credibility. 
According to Erik Qualman, 90 percent of consumers trust peer recommendations. Social proof really is a powerful thing. Serve as a Great Customer Service Pipeline Social media platforms are some of the best places to gather customer feedback on products. Customers not only want to be included in product conversations about what’s working and what not, they demand it. Social listening—or paying attention to what your social media audiences are saying—will ultimately help you refine your product so that you can offer existing and potential customers what they truly want this Christmas Offer Very Accurate Targeting Facebook, Twitter and Pinterest tend to have the best targeting abilities when it comes to digital media buying. While TV stations can provide information about the demographics they reach, platforms like Facebook allow you to provide granular details about the audiences you’d like to put your product in front of, which can make targeting easier and more efficient. 
Bolsters Offline Media Channels It’s key that all of the media channels you’re leveraging in your  campaign work with each other, including social media. Cross-channel promotion provides customers multiple ways to be exposed to and interact with your product. 
More importantly, social media grants businesses perpetual access to customer insight, giving you a better understanding of how you can effectively talk to your target audiences through all channels. It’s time to start taking advantage of social media in your  marketing campaign this holiday shopping season. 

Saturday, November 14, 2015

Non-Profits: Use Social Media To Increase Awareness

Here are 5 tips on how to use social media for nonprofits


Tip #1: The story should be about the people, not the organization

“We need to stop talking about me, me, me, and start talking about them, the donors,” says Mark. This connects back to your nonprofit’s story being about your donors and not just the organization. When you make your donors feel like they’re providing value and their contributions are included in the overall story, your fundraiser campaigns will have a better impact and resonate better on social media.

Tip #2: Have internal “buy-in”

Allow your team(s) to get on social media, where they can help spread awareness. Even if they make mistakes, having firsthand experience on social channels will allow your team to learn valuable lessons about communicating on social networks. Doing this allows you to make sure you’ve hired a team that believes and actively participates in your cause, as well as increase the reach of your campaigns.

Tip #3: Don’t force passion—be passionate

Being authentic on social media is extremely important to your brand’s social media presence. For nonprofits, this extends to being genuinely passionate about your cause. This is how you can truly get others to be passionate about your cause, too, and drive participation. “If you are passionately ‘giving’ on social media, you should also be getting the same in return,” says Nick about how being passionate about your cause can provide your nonprofit organization with great returns.

Tip #4: Go beyond the numbers

For nonprofits, the success goes beyond the numbers found in analytics—it is about the end results. For example, ask yourself: are people actually donating canned goods? Are they participating in your challenge to raise awareness (think ice bucket challenge)? Answers to these questions will help you figure out whether you’ve changed people’s perception about your cause.

Tip #5: Create evangelists

When engaging on social media, use it to make friends, so you can create evangelists. Evangelists share your passion for the same cause, and if they feel that the work of your nonprofit organization aligns with their values, they help spread the word to their networks. The beauty with social media is that it provides you the opportunity to reach out to people on a personal level. Don’t be afraid to reach out to influencers to support your cause through social media.
Contact Us to learn more: 
865-809-5989
~Tracy 

Friday, November 13, 2015

10 Reasons Why Your Business NEEDS Social Media Marketing!

Welcome to our 10 Reasons Your Business Needs Social
Media Marketing! We are here to create lifetime clients,
maintain a personal and business connection with all
clients and to deliver the total customer service
experience.
Contact Us by going to www.tntmarketing.guru

1. Increase Your Strengths
Do you have areas where you are very strong? Those are the areas you want to focus on. The only
thing you can build on is strength. You need to be functional in all areas, but you build on strength. If
you’re really good at customer engagement then social media can help you get even better. If you’re
great a running sales and converting clients then you can get better in that area!
2. Get to Know Your Customers
The better you know your customers, the more you can serve them. The more you can serve them,
the more profit you can make. How do you get to know your customers? Pretend like you are on a
date. (If you were/are good at dating!) You would ask questions, pay attention to responses, etc. You
want to do the same thing on social media.
3. Stay in the Running
If you aren’t utilizing social then you are becoming irrelevant. People want to follow their favorite
brands and businesses on social media. They want to keep up on what is going on and I can guarantee
you that they aren’t going to the newspaper to find that kind of thing out.
4. Improve Your Customer Service & Communication
When you know what your customers are thinking and what they want, you are able to improve your
customer service. You will be able to speak in their language and show them that you can. It is so
much easier to sell a current customer than to persuade a new client to do business with you so don’t
forget about the people that have already spent money with you.
5. Social Media Marketing Can Fit Your Budget
You don’t have a big budget to spend on television or pay per click advertising? No problem. Social
media is much more cost effective than those methods. You can then use the profits that you gain
from social media to play around in those areas, but start small and see what happens. You may be
surprised at the power of social media marketing!
6. Your Ideal Clients Hangout There
Have you ever heard that you should go to a “target rich environment”? Well, that is exactly what
social media is. It is a target rich environment. Not only can you put content out there to the world,
but you can actually target people in the exact demographic that you need for your business to thrive!
7. Helps You Build Trust and Relationships
Have you ever researched a business to check out their facebook page or other social media and it
looked like a ghost town? Did you feel confident in buying from them? I’m going to guess that you
didn’t! When you have a well maintained and informative social media campaign up and running, you
are going to build trust and convert customers at a higher level.
8. Helps You With Branding
Your brand is your story. You are romancing your clients. You want them to fall in love with you. Your
website is like the first date (a little formal and possibly awkward because of the one way
communication at times) and your social media is like the nights that you hangout to eat pizza and
watch a movie. You’re really getting to know each other. What do you think would happen if you
skipped this step and went right to the proposal? They might just say no.
9. Allows You to Standout
If your “competition” does not have a rockin’ social media presence, you can literally annihilate them
in this area. Don’t skimp on this because even if you do have people in your niche and marketplace on
social media, it is usually very lax and not impressive at all.
10. You Can Play with the Big Boys/Girls
Let’s say there are big “players” in your market. Maybe you are a business coach, speaker, electrician,
politician, etc. You have great ideas, great services, great ability to service, but you’re the “new
guy/girl” or “little guy/girl”. Social media let’s you play in the big leagues without breaking your
budget!
We hope you’ve enjoyed these 10 reasons that your business needs social media marketing and we
look forward to working with you.
Be Social,
Tracy

Thursday, November 12, 2015

Instagram and Snapchat for Teens:

From the source.... 5 reasons teens prefer instagram and snapchat over facebook:
1- accessibility- less navigation, instant posting
2- snapchat is only active for 24 hours
3- instagram and snapchat are less storytelling and more day to day. Less family oriented- more kids only.
4- Instagram Edits
5- Snapchat filters and geotags

Your Personal Facebook Page Matters:

This week at a networking event I gave a small talk about your personal Facebook page matters. How you represent yourself, your business and your position on your personal Facebook page matters. Your character, your reputation, your attitude and more stand out. What you share/post could be affecting you gaining new clients, sales and referrals.
People see and pay attention to your posts, someone may not say anything but this is a direct reflection to your network. How do you want people to know how you will treat their referrals and how you will be to your clients?
How are you representing yourself each day?


~Tracy Taylor
Your Social Media Concierge
www.tntmarketing.guru
865-809-5989